Why James Bond isn’t Alpha

Taking the red pill & challenging commonly held beliefs:

Part 1, Why James Bond game doesn’t work in the real world.

Like many other young men I grew up watching James Bond films, enjoying the thrills and spills of a make believe secret agent going about his business. It seemed like great fun, what a job! You can imagine the job spec: travel the world, drive a fast car, drink loads of champagne and sleep with gorgeous women all over the world. Oh and on the side work on a convenient mission which fits with your lifestyle to ‘save the world’, somewhat laughably through pursuing British foreign policy aims! Subconsciously, I also absorbed messages projected within the film. Specifically the character of James Bond was held up as an example of a man living life to the full, a ‘ladies man’ who was highly successful with women. The films usually ended with a scene where Bond was in bed with a love interest he had pursued through the film, which proved just how good a seducer he was.

However, I will discuss why the character portrayed in the films would not be successful with women in the real world. Through this process, I hope to show what not to do in your own love life. Of course we shouldn’t be surprised by any of this, a film like most other media, usually shows a distortion of the real world. Fantasy has to work on this principle or there would be no escapism from the world by definition. The problem occurs when people can’t see the distortion for what it is and they subconsciously absorb ideas and go about trying to apply them to their own life. There is a feedback loop between media and the real world, where they will actually influence each other in a spiral, usually downwards, as untruths are always likely to deceive rather than enlighten one’s mind.

The human mind has many quirks, one of which is that we actually often want to delude ourselves, a pleasant fantasy is often more appealing than the grittiness of reality. Once we dig into the realities of life we are often be confronted by uncomfortable truths. The basis for the creation of the character of James Bond is quite revealing in this regard. Ian Fleming was the son of an MP and a scion of the Fleming banking dynasty and as such was part of the British elite. Many of the habits and character traits of Bond seem to be drawn directly from the lifestyles of the English aristocracy at the time (the Savile Row cut suits, the champagne & Caviar dining experiences, spending evenings in a casino otherwise going to the Opera, Theatre or a Dinner Party). Fleming interestingly worked for British Naval Intelligence following a period of failed jobs in his 20s (including his family attempting to set him up in Banking). Fleming is thought to have based the character of Bond, overconsumption and all, partly on his own experiences, as well as from his observations during this time. Tellingly, as a heavy drinker and smoker he died at an early age of 56 after suffering from heart disease. Smoking unfortunately does kill, even if it does look cool on the screen (more on this below). Even more tragically his son, Casper, later committed suicide by drug overdose at the age of 23.

bond1The plot thickens in terms of where Fleming drew the specific character traits of Bond from, as mentioned previously Fleming moved in circles of the English aristocracy. Fleming actually knew ‘Lucky’ Lord Lucan and actually suggested to the movie studio producing the first Bond film ‘Casino Royale’ that he be screen tested before Sean Connery was given the role. It turned out that Lucan’s savoire faire disappeared on camera so was never given the role (he wasn’t a trained actor so this is unsurprising). However the similarities between Lucan and the Bond character are absolutely uncanny. Lucan was the consummate aristocratic playboy, he became a professional gambler at 26 years old, leaving his job at a merchant bank after winning ’26k in a single game of Chemin de Fer in 1960 (which is how he picked up the ironic nickname ‘Lucky’ .. ’26k back then was a big sum even for an English aristocrat). His favoured game, Chemin de Fer, is you will note the same game played in Casino Royale. He was a keen sportsman who particularly enjoyed playing golf, skiing and he had special penchant for racing power boats. His favourite drink was Russian vodka. Are you beginning to spot a pattern? Oh and the car he drove … you guessed it, an Aston Martin drop head coupe. So what was the fate of the man who was very probably the blueprint for the James Bond character? Well, a bitter separation from his wife and children, bankruptcy from gambling debts (despite huge wealth and privilege) and the subsequent savage murder of his children’s nanny leading to his later disappearance, which created one of the most infamous unsolved murders in British history. Curiously the similarities between the James Bond character and ‘Lucky’ Lord Lucan aren’t pointed out frequently; perhaps the commercial interests behind the franchise snuff out any press making a connection, as it may well take some of lustre from the behemoth that is the James Bond corporate machine.


So, why do I say James Bond has no game.

1)      James Bond is playing classic ‘big daddy game’ (coined by David Wygent). He spends money prodigiously, even though he is essentially using a company credit card (HM Treasury probably does has enough tax payers’ funds in the bank account to cover most things).  He is essentially an employee who is trying to competitively spend money against the oligarchs and various heads of criminal syndicates who he follows around the globe. He usually is the poorest man in the room, which makes his over the top, flashy behaviour even more ridiculous, as its frankly so try hard. The argument could be made that he perhaps has to play ‘big daddy game’ to infiltrate certain circles … but making a show of ordering vintage champagnes and the like, what is the point? As a chain smoker it would be a miracle if he could taste the difference between various vintages anyway.

2)      James Bond is a follower not a leader. James Bond is essentially a lackey of the State, his bosses in the intelligence agency, or foreign office gives him orders which he follows. A common theme is his acting for Western interests during the cold war. Does he actually believe in protecting the interests of a Capitalist system, does he believe in Socialism … or does he think Communist ideals had some merit? We never find out, as he never mentions it and hardly ever questions anything (perhaps this is because he is too busy getting drunk on Russian Vodka produced by the very people he is at war with?). If he isn’t doing the job for his ideals, what is he doing it for? Excitement? Jollies? To spend expenses? Company car? Some of the missions he is sent on are clearly for a greater good, I’m talking about the ones where the evil genius wants to commit mass murder in some shape or form … but the fact Bond takes on these particular missions isn’t his own choice, he is just going where he’s told. This isn’t alpha behviour. Women are attractive to men who are leaders, taking orders from others without question is deeply unattractive.


I should add it may superficially seem that aggression and violence is alpha, but this isn’t the case. The context determines whether something is alpha or not. For example a person in a nightclub swinging a punch at someone for stepping on their shoes isn’t really alpha, it’s irrational, out of proportion and uncontrolled behaviour. However perhaps taking down a terrorist trying to kill innocent people is alpha, as the action has been taken rationally and makes sense for a greater cause. Perhaps this idea is lost on some, including some women who may be attracted to violent & essentially stupid men, irrational though this may be. However, in my opinion would a high value and truly alpha man want to be with such a woman? Or should they exercise discernment, keeping their core beliefs and values intact and not sell them out for any woman, however physically attractive she seems?

3)      James Bond’s humour is integral to his character. It essentially consists of dry gallows humour, all delivered with a wry smile and a raised eyebrow. It should be noted that this is just one style of humour, one that incidentally doesn’t encourage positive emotions in another person. It’s often negative, uses sarcasm and plays on schedenfreud. It’s a very (Upper Class) English sense of humour. Note, this type of humour will often be lost on other nationalities. This is ironic in Bond’s case, as his love interests usually are foreign nationals (bear this point in mind if you are approaching women travelling in your city or if you are doing game abroad (outside of the UK))! Instead of this type of humour, a more light, fun and playful sense of humour will be more effective in attracting women.

4)      James Bond’s persona, even in social situations, is usually unemotional, cold and aloof. There is little emotional expression conveyed in his conversations with other people. PUA’s have long known that women are driven by their emotions, while men are usually driven by logic. Without conveying positive emotions, women instead of finding you attractive, will actually be turned off. Being able to convey emotion shows women you have well developed social skills, that you have complex feelings and therefore possess emotional intelligence. In addition you are able to influence how others feel through expressing that feeling yourself (concept of mirroring).

5)      James Bond is a heavy drinker and smoker. These are two very socially acceptable ways in the West to manage state (at least in certain social contexts). If you manage state (or mood) in this way you are essentially dependent on an artificial crutch. Not only this but using substances to reduce inhibition & essentially feel better will also have a myriad of other physiological effects (let alone those which affect your general health). One detrimental side effect is that your cognitive powers are actually reduced, so what you say and how you behave will actually be of lower quality than what you are really capable of (as they block neurological signals). If this all wasn’t enough, like any drug, as the effect wears off, you suffer a low which has to be dealt with. Finally, as dependence kicks in, the person has to increase the dosage to obtain the same effect.

bodyBuilderOne additional linked point, a health warning if you like, is that all activities, even positive ones can become addictive. Body building fanatics are a good example, turning something which is usually good for your health and well being into something which consumes all their energy and time and sometimes results in a distorted and unattractive body. Something which isn’t discussed is that pickup can also be similar, it can become an all consuming addiction, which can result in what Mystery himself quite brilliantly termed years ago ‘spiralling’ (he defined it as; ‘the runaway chain reaction that can be triggered when at least one vital area of focus is neglected for too long’. He drew from Maslow’s hierarchy of needs and identified three areas which should be balanced in life; Love, Health and Wealth. If you game all day, every day and neglect everything else in your life, it will ultimately destroy you and lead to unhappiness. Beware.

The Bigger Picture

So we have discussed James Bonds persona on a micro individual level and how emulating the character traits discussed above will actually hinder your game. There are also insidious effects on a macro level as men, especially English men, emulate some these character traits en masse. As these men are ultimately unsuccessful in meeting and dating women, they will increasingly turn to bars and nightclubs in desperation to meet women, worse turn to dating websites, or just consign themselves to long periods of loneliness. On the other side of the coin, English women as they are confronted by men who they can’t feel any attraction for ultimately become cold, aloof and unhappy as well (PUAs in London have often noted that English girls are less open to cold approach, are unfriendly and not as receptive as foreign girls. There is more to this than just a ‘tourist effect’). Ultimately, if a woman doesn’t find romantic fulfilment, her sexuality will be repressed. I suggest the PUA community in London actually starts making a point in approaching more English girls as a community service (& take the blowouts as they come)!

Hopefully, you will avoid the trap after reading this of emulating what I call ‘Bond Game’. It’s ultimately ineffective & when it ‘works’ will tend to attract the ‘wrong type’ of (parasitic) woman. However this is a route many men take falsely believing this to be a path to success with women.

Open your mind, be cognisant of the messages you are absorbing from society, specifically through distorted media. Good luck on your journey guys.

 Hit us up:
+44 (0) 753 345 1911
or: eddie@streetattraction.com

Alpha Eye Contact

Eye contact of a real alpha male

Eye contact should be one of the first things you should concentrate on when you begin acquiring game skills. I really believe that my piercing glance is often what clinches the deal when I’m picking up. The rules of good eye contact are quite simple, being good at implementing them however is the harder part.

Eye contact is one of the key components of your non verbal game; keep in mind that it is your non verbal expressions such as your body language, tonality and eyes that are mostly likely to create or kill the attraction. All things being equal; men who hold good eye contact are perceived by women as being MORE:

  • dominant and powerful
  • attractive and likeable
  • warm and trustworthy
  • emotionally stable
  • confident & competent

Good strong eye contact is an emblematic trait of leaders and powerful men because it is an overt display of dominance. A man who is poor at holding it is seen by women as a fragile man who cannot handle her eyes nor handle her. This is certainly not an impression you want to give. Simply put, women get wet for dominance and for the rare men who display it.

Your eyes are your strongest weapon for getting a girl to stop and engage with you. Don’t be afraid to give her some intense eye fucking. Intensity demonstrates passion, maybe even dangerous passion (a rare quality) that women are vulnerable to.  A girl once told me that I ”shouldn’t look at her like that”. That night I was still looking at her ‘like that’ but naked in my bed.

Breaking eye contact

Very occasionally it’s okay to break it by looking around the room like you’re distracted by something (doing this is a bit of a push). You should only unlink your eyes when she is talking never when you are. Dominant men demand attention and eyes on them when they speak and you should too. When breaking eye contact, avoid looking down, it is submissive, instead break it by looking to the side. Having said that, you should not be breaking it often because you risk disengaging her and fast.  Looking overly distracted and unable to focus will make you look childish, disinterested or weak.

Most men have a difficult time maintaining good eye contact especially with women that they find very attractive. They are too  quick to look away, averting their attention to avoid the perceived potential conflict of what might happen. Nothing will happen, at least nothing bad will. 99.9% of the time there will only be two possible outcomes: she breaks it first or she holds your gaze and begins to smile, in which case you should approach her as she’s given you a clear green flag to do so.

You might feel an overpowering urge to look away, in case she spots you communicating that you like her. This is exactly what you should be communicating to her with your eyes, and unapologetically so. Women want an alpha male who is bold with his intent and intrudes upon them with his eyes. Never fear confrontation or communicating your sexual intent, it’s what attractive entitled men do.

Initially women will often do the ‘prolonged stare’ shit test on you. It’s your mission to comfortably hold that stare longer than her, getting her to break it first. As soon as she breaks it she will begin accepting your dominant masculine frame and she will fall into her submissive female frame. Once you’ve dominated her by making her look away a few times, it’s okay for you to start looking away too, occasionally. Your pickup doesn’t need to be a crazy eye contact marathon.

The right way

Don’t stare at her like a desperate over smiley beta who drools for a girl. Instead give her a cool intelligent 007 stare, like you are thinking deeply about things while she speaks. Use eye contact to create a bubble between you and her, shutting out everything and everyone around you. Look into her eyes with a steady relaxed gaze. Hold it. From time to time look away to the side (never down) in a natural unforced way. Let her look away if she can’t handle the tension, but never feel like you should be the one that needs to release it. As the pickup turns more sexual she’ll start to give you prolonged stares once again but only a lot sexier in nature.


The lack of blinking will make you come across as scary or weird because not blinking is  unnatural. Being unnatural means that you are trying too hard. Trying too hard signals that you see yourself as being of lower value than her. Remember, women only have sex with men that they perceive as being of equal or of higher status or value than they are. Blinking normally or slowly is always better than not blinking at all or blinking too fast.

3 Ways to improve your eye contact

  1. Next time you’re out and about and see a woman walking by, try and make eye contact with her and maintain it until she breaks it. 95% of the time she’ll break it first and quite quickly; this is because most women are just as anxious about making eye contact as most guys are. If she holds it (or breaks it and then holds it again) see it as a green flag to approach. Even in the case when you’re unable to get any eye contact at all, just keep gazing at her eyes until she passes you.
  2. Practice holding your gaze with every person you come in contact with (especially with women) for longer and longer until it is comfortable and continuous. Start noticing other people’s eye contact.
  3. Refrain from wearing sunglasses when you’re interacting with people. And finally avoid continuously being distracted by the things around you such as your phone and focus on the person’s eyes in front of you.

Hit us up:
+44 (0) 753 345 1911
or: eddie@streetattraction.com

How many girls have you slept with?

‘Hey Eddie I’ve been seeing this girl and we’ve slept together a few time, last night in bed she asked me, ‘How may girls have you slept with’? 

Guys, NEVER, under any circumstance, honestly or dishonestly reveal the number of women you’ve slept with or explain any detail of your sexual experiences with  past lovers to a current one.

One of the most amateur moves a man can make is to openly describe past sexual experiences or give a number (accurate or not) to how many women he’s been with to the girl he’s with. Disclosing such information, whether you offered the information or she dragged it out of you, always comes off as arrogant and is often the catalyst for emotional resentment, if not outright emotional blackmail from an insecure woman.

If a woman puts you on the spot by directly asking you for this information just dodge it. Cocky and funny humour works wonders in this situation and still keeps the air of mystery and challenge about you.

For example she might ask you:

Her: ‘So how many girls have you been with’?
You: ‘I was a virgin boy till i met you actually’

Her: ‘Really, how many girls have you been with’?
You:‘ You mean tonight’?

Her: ‘C’mon, how many girls have you been with’?
You: ‘You know, I really lost count after 300’ (or something outrageous)

Her: ‘How many girls have you been with’?
You: ‘I have an idea, lets fuck and then you can tell me how many girls you think I’ve been with, OK’?

Her: ‘Don’t you want to know how many guys I’ve been with’?
Me: ‘No.’

When a woman asks you this question she is seeking confirmation of what she already suspects ‘ NEVER give her this satisfaction. When a woman resorts to blatantly asking you she?s generally exhausted her patience to be discrete and this is a desperation tactic for an insecure woman.

While this scenario may be fraught with potential disaster, it is also an opportunity to encourage her imagination and prompt some healthy competition anxiety.

If you’re sexually inexperienced

A lot of game newbies think that since they’ve only been with 1 or 2 women in their lives what’s the harm in open, honest, full disclosure? Like most beta males without game they bought the ‘open communication is the secret to a good relationship’ message long ago, so the impulse to be upfront is their default response. They tend not to see the use in keeping that information, or being ambiguous about it, helps to plant a seed of healthy competition anxiety. Her feeling a little bit of jealousy isn’t so bad. When she KNOWS she’s your first, you’ve just handed over the frame in your relationship over to her.

If you’ve already got quite a few notches

For example if she’s your 20th sexual partner then every girl up to 19 becomes a stamp in her collection to use against you in the first fight that you two will have. Every date you take her on she wonders ‘Did he take #12 here too’? It’s as if you cheated on her with every previous girl before her. I should also add that this is the first question a BPD (borderline personality disorder) woman will ask you so she can feel horrible about herself for not measuring up to ‘your standards’ and drag you into the emotional hell-pit with her. 

So guys just dodge that damn question, no matter how many times she asks. 

Hit us up:
+44 (0) 753 345 1911
or: eddie@streetattraction.com

How important are your looks?

I have to confess; I don’t think I’m an ugly guy. I don’t think I’m that good looking either, I’m kind of neutral.

Women sometimes tell me I look like the English rapper Plan B. I didn’t really consider that a compliment. Plan B isn’t exactly a sex symbol.

I’m lucky enough that I can’t be called short, but I can’t really be called that tall either. Sometimes I get tall students, and I think to myself ‘Damn you! If I was your height I wouldn’t have to do a damn thing!’, of course, that’s a classic case of the grass being greener on the other side of the hill.

It’s funny though, but the tall, good-looking students I get aren’t necessarily any better with women than the shorter, less attractive students. I’d say they often have an easier time opening, but in the end, opening and getting into conversation is only 10% of the game. When it comes to the rest of the game, a lot of the time, the good looking guys just don’t know what to do. Then you’ve got guys like my friend Ben. Ben is shorter than me, scrawnier than me, and personally, I think he’s less attractive than me too. But Ben does at least as well as I do, and both of us do a lot better than most of the good-looking, tall guys at the bars we go to.

What’s the difference? The fact is, when it comes down to it, women don’t really care about looks that much. Now, I’m not going to say that it’s totally irrelevant, and that it’s not a factor at all; but it’s really not that big of a deal to most women. Social intelligence and social dominance (Aka, coolness and balls) are a lot more important than any physical attribute. As guys, we’re a lot shallower in the way we evaluate women than women are when they look at us (thank goodness).

And even when it comes to what women percieve as ‘good looking’, that varies a ton. Being ‘good looking’ as a guy has a lot more to do with the clothes you wear and the way you groom and carry yourself than it does with your physical traits. The character of Tony Soprano is considered a lot more attractive than Tom Hanks is, despite the fact that he’s overweight, because he conveys a personality that is intelligent, dominant, and caring (at some level). And he LOOKS good because he carries himself in a way that is congruent with this personality.

Anyway, here are a few things that guys can do to be more attractive. You can seriously bring yourself up several leagues of attractiveness just by implementing these tips properly.

  1. Fix your posture. If you use a computer more than 30 hours a week, your shoulders probably slouch forward and make you look shy, wimpy and lame. Shoulders down and back, walk tall. Consider Pilates or the Alexander technique if this is a problem.
  2. Go to the gym. You don’t need to be a muscle head to become more attractive to women. Just a few hours a week can tone out your body, broaden your shoulders and straighten up your back. Even a little change like this makes a big difference.
  3. Get a good haircut. A lot of guys are in love with their dumb haircut. It’s like, having a ‘fro’ is their expression of individuality. Recognize that if your individuality is defined by your haircut, you’re pretty lame. ‘Fro guy’ is not an identity.
  4. Buy some good clothes. They don’t have to be expensive, but they need to fit you right and they need to convey something about you.
  5. Check out male fashion/grooming blogs for more detailed advice and ideas. A really good site to check out is mens fashion magazine .

Hit us up:
+44 (0) 753 345 1911
or: eddie@streetattraction.com

Converting One Night Stands Into Friends With Benefits

Sometimes guys struggle, and subsequently harbor feelings of emptiness attempting to convert ONS (One Night Stands) and SNLs (Same Night Lays) into FWBs (Friends With Benefits, fuck buddies, or girlfriends). There are multiple reasons for the success or failure thereof, only some of which are within your control.

First, a lot of it depends on context. In other words: her. No matter how well you play your cards, some girls just want to shag and forget. Statistically it’s more prevalent among the attractive younger crowd (18-23) who have no reason ‘ in their mind ‘ to commit to any guy given how much attention they receive daily. A female in her prime is on top of the world and can do no wrong, so being neglected by one shouldn’t make you feel bad. As your sexual market value increases and hers drops in the coming years, revenge will be yours.

Regardless, I’ve had one night stands do any of the following, without any real consistency:

  • Invite herself to spend the night by rolling over after sex, stealing the sheets, and proclaiming ‘good night’ with a little giggle. Hard to kick a girl out after that. Well played.
  • Shy away from physical contact after we finished, put her clothes on, say ‘bye’ and I never hear from her again.
  • Look at me with pre-tears in her eyes, lips about to quiver, and ask ‘so is this a one time thing or will I see you again’?
  • Inform me that she should get back to her boyfriend and I never hear from her again.

And everything in-between. These are a little dramatic, but they illustrate the presence of a random factor. As you read, keep this in mind. It’s not possible to predict who will or won’t be down for round 2, but if you’re consistently failing it’s another story.

Conversion Is Part Of A Process

This is true of any endeavor and in relationships there’s a natural evolution from initial encounter > date > sex/dating > relationship > marriage > whatever. Skipping a step rarely happens and skipping two steps is a recipe for disaster. In order to understand what makes or breaks the potential for a comeback, it helps to look at the psychology behind a one night stand.

You meet a girl, and give it to her good. Chemicals are whirling, you feel great, hopefully she feels great, but at the same time she’ll be a little confused on ‘how it all happened’. When emotion supersedes rationale as a decision maker, the resulting cocktail can be a little tough for the hamster to process.

Not only that, but despite her dropping the panties, especially in present day UK you still just met and there’s not enough rapport for anything more. Not yet anyway. She knows you have the initiative because you got what you wanted (from a biological standpoint) and she’s not expecting anything beyond a high five. So if your goal is to convert this lay into multiple lays and ‘see where it goes’, there’s no need to rush. Becoming an incongruent needy betaboy who has to plan date 2 then and there will chase her away despite any initial feelings of bonding. Don’t do it.

In order to convert (if possible), you need to follow the natural, gradual progression of more sex getting to know each other. Because it’s context dependent (Did you randomly pick her up on the street? Did you ‘meet’ online? Have you been friends for a while but never went out 1-on-1?), the best solution is to assess the overall situation. The longer you’ve known each other prior to sex, the quicker the transition and vice versa.

The following steps will generally yield additional dates with context dependent deviations:

  1. Immediately following sex, lay down with her and do a little pillow talk. Lay on your back, pull the girl into you (so she’s half on top of you with her arm on/across your chest), and do some light teasing. ‘Blaming’ her for what just happened is perfect to get some laughs and keep it light. Something akin to ‘I can’t believe you’d take advantage of me like this, wouldn’t even let me keep my clothes on with a smirk. All the while playing with her hair or lightly scratching her back. Feel free to run your hands over her body.
  2. Spending the night is a tough call and varies by situation. If you want her to stay, say ‘well that was fun, but it’s getting late. If you want you can stay here or go, it’s whatever, up to you, and take it from there. Otherwise get up first, put your clothes on, and sit there talking to her. She’ll take the hint. Another move is to hop into the bathroom to pee/wash your junk/take a shower. When you return she’ll either be laying there or be fully clothed. The point is it should partially come from her. Other times (if she’s too drunk to drive) it’s a given.
  3. When she leaves, don’t make a big deal out of it. You now have the initiative so there’s no need to immediately plan a follow-up. That reeks beta. A simple hug and kiss followed by ‘I had fun, talk to you later’ is sufficient. Then either wait for her to get a hold of you or send a ‘we should get together again’ text the following day.

Congratulations, you’re on your way to developing some sort of relationship. It only gets more complex from here.

Hit us up:
+44 (0) 753 345 1911
or: eddie@streetattraction.com