The Street Attraction Team

Eddie Hitchens

Founder of Street Attraction & Head Coach

Ed_SquareI’m an outspoken hetrosexual man who enjoys the company of pretty feminine women and fearless men. I hold strong views that are sure to offend your sissy sensitive feminist friends. I’ve been studying game since late 2005. Before that, I had limited success with women, acne and weight gain had seriously affected my confidence.

Pickup radically changed and liberated me in almost every way, making me become a more confident, masculine and happier man. For the first time, I started dating and seducing attractive women I previously thought were completely out of my reach.

The years of infield experience, teaching and intense study of female psychology I believe have made me into one of the most knowledgeable and experianced pickup instructors.

In 2011 I started Street Attraction to train guys in the art of becoming a strong and attractive man with control over his social, dating and sex life. I believe that self improvement and learning game is essential for every man regardless of his social status, penis size, looks, muscle power or money.

Hit me up:

Richard Hood


Rico_SquareI’m a shameless extroverted 23 year old but look closer to 33 because of my sexy receding hair line that I really don’t care about. They call me ‘The Night Bastard’ , because of my aggressive opening style (especially at night), a style developed through blood, sweat, pussy juice and emotional turmoil.

When I was younger I was rather introverted; despite some small moments of glory with girls I had no consistency at all due to poor social skills. My older brother (a mega pimp in his day) introduced me to the game back in 2006 but only four years later did I seriously begin my journey to becoming a pickup pimp myself.

Even though I have achieved some extraordinary results (you can witness some on them on our youtube channel) I feel like I have only just begun. I enjoy pushing the boundaries by approaching sets that other PUAs are too intimidated by. I have a fearless approach to pickup, destroying approach anxiety and limiting beliefs tornado style.

For all your hate mail:




I am a relentlessly motivated man that enjoys the pleasures of being on my life’s purpose. Being excited by personal growth, I’ve found that pick up is a major test of character. Hitting the streets, bars, clubs (and everywhere else you can think of) and conversing with thousands of women has enabled me to become one of the youngest and most proficient seducers in London.

I started my journey very early at the age of 14 where I met a male model whilst playing basketball in a park who shared his success stories of picking up women. After this exciting influence, it lead me searching on the internet ‘How to pick up girls’ this opened up a whole new world that I had never heard about. I started doing cold approach…

Over the years I gained thousands of hours in infield experience through relentlessly throwing myself into every interaction that I possibly could. While I did this I self-taught myself seduction through all the resources that I could get my hands on, and used the help of better and more experienced players to diagnose my own game.

I am extremely passionate about personal growth and have found that pick up is not just about acquiring women but also about developing yourself and your character. Though I was always confident I still managed to make a huge transformation into becoming a much more fulfilled individual with raised self-esteem along with utter belief in my abilities.