The Street Attraction Team

Eddie Hitchens

Street Attraction Founder & Coach

Ed_SquareI’m an outspoken heterosexual man who enjoys the company of pretty feminine women and fearless men. I hold strong views that are sure to offend your sissy, sensitive feminist friends. I’ve been studying game since late 2005. Before that, I had limited success with women, acne and weight gain had seriously affected my confidence.

Pickup radically changed and liberated me in almost every way, making me become a more confident, masculine and happier man. For the first time, I started dating and seducing attractive women I previously thought were completely out of my reach.

The years of infield experience, teaching and intense study of female psychology I believe have made me into one of the most knowledgeable and experienced pickup instructors.

In 2011 I started Street Attraction to train guys in the art of becoming a strong and attractive man with control over his social, dating and sex life. I believe that self-improvement and learning game is essential for every man regardless of his social status, penis size, looks, muscle power or money.

Hit me up:

Richard Hood


Rico_SquareI’m a shameless extroverted 23 year old but look closer to 33 because of my sexy receding hairline that I really don’t care about. They call me ‘The Night Bastard’, because of my aggressive opening style (especially at night), a style developed through blood, sweat, pussy juice and emotional turmoil.

When I was younger I was rather introverted; despite some small moments of glory with girls I had no consistency at all due to poor social skills. My older brother (a mega pimp in his day) introduced me to the game back in 2006 but only four years later did I seriously begin my journey to becoming a pickup pimp myself.

Even though I have achieved some extraordinary results (you can witness some on them on our youtube channel) I feel like I have only just begun. I enjoy pushing the boundaries by approaching sets that other PUAs are too intimidated by. I have a fearless approach to pickup, destroying approach anxiety and limiting beliefs tornado style.

For all your hate mail:

George Massey


I am George. You are not George. If you happen to be George, you are probably not the same George as me.

Some years ago, I felt as if I was sinking down a dreary well of misery, brought on by a lack of skill with the opposite sex. A lack of skill meaning ‘No skill.’ Having spent my pubescent years at an All Boys School hadn’t helped, what with its vast horizon of school uniforms and no girls. By my mid-twenties I was still clueless, and growing weary of my lifestyle of missed opportunities and broken dreams. If I ever won a girl’s interest, it wouldn’t last. As girls looked at me, I’d witness the fire in their eyes burning out. ‘She liked me a minute ago?’ I’d think. ‘What went wrong?’ I grew sick of that, sick of being confused by women, sick of going home each night to an empty room, and an empty bed. It was like living at the bottom of an ocean, pressure on all sides, frustration like a vice upon my thoughts. ‘I’ve had enough of this,’ I thought. ‘My Hollywood fantasies are turning to dust. My female dreams are crumbling before they begin. I have to do something – and fast.’ So I knuckled down and immersed myself in information on female psychology. I gorged on that info for over a year. I basked in those informative waters, I ate books for breakfast, I digested their knowledge-giving inks. I lived, thought, drank, ate and talked about nothing but female psychology, and after some 500 days of absolute obsession, I finally implemented what I’d learned – and it changed my life. I was no longer running from girls, but running TO girls, and they were actually HAPPY about it. The fire in their eyes was no longer burning out, but intensifying. The female conundrum was no longer a conundrum. I’d cracked the code, I’d broken the enigma. I finally understood women – and even better… my bed was no longer empty, and neither were my hopes. It may surprise you to hear this but, the first time I knew I have what they call ‘Good Game’ is when I started saying NO to girls. When I started CANCELLING dates (Happily – to enjoy other things) THAT’S when I knew this journey had been worth it.

And, no longer stressed by girls, I was then able to help others. I saw friends ricocheting around an obstacle course of heartbreak too, so first I helped friends. Then I helped friends of friends. Before long, I was receiving phone calls from strangers asking me for advice. ‘Hey, I hear you know about women. Can you help me out? My girlfriend hasn’t spoken to me in a week, and I don’t know what to do…’

One thing led to another until I was… well, coaching for Street Attraction.

Who’d have thought it? Me? A guy who some years ago couldn’t even ask for a girl’s phone number.

Well, that’s life. You learn and you learn, and then you learn some more.

And then you teach.


(George has also written a book on the subject called ‘Game: a cure for loneliness.’ It’s twenty essays and stories, and receiving great reviews. You can grab a copy right here on the website.)